Trademark and its Basics – Trademark Registration in Trichy

What are trademark and its basics?

A trademark is a design, symbol, word or phrase that identifies the source of your products and distinguishes them from other companies’ products. The word “Coca-Cola” is a trademark, as “Coca-Cola” is written in a stylized script and the original curve is in the Coca-Cola bottle design. A service mark is a trademark for a company that provides services. The term “trademark” is often used for both trademarks and service marks. Trademark protection comes from using a trademark registration to identify the source of your business’s goods or services. Trademark and its Basics – Trademark Registration in Trichy is what we are going to be discussed in this article.


Target may contain any of the following types of trademark protection:

Common law trademark protection: If you are using an icon but it is never registered, your icon may have general law trademark protection. You can prevent others from using your icon if you show that you have used it before, but your trading rights may be limited to your geographic area where you do business.

State trademark protection: You will also be able to file a trademark with the state where your business is located. This will help you protect your trademark in the state, but it does not give you nationwide protection.

Federal trademark protection: You can register your trademark with the USPTO. This trademark registration gives you nationwide protection and installs when you start using the sign, as well as other benefits.

Types of trademarks

Product mark:

Product mark similar to trademark, the only difference between the two is the reference to trademarks related to products or goods and not to services. It is used to identify the source of a product and to distinguish the manufacturer’s products from others. The trademark is considered important because it protects the goodwill and reputation of the business. The trademark application can be filed within a few days and the “TM” symbol is used until registration. It usually takes 18 to 24 months in the trademark registry to complete the trade formalities or process. Once (registered symbol) can be used next to the trademark after the registration certificate has been issued. Once registered, the trademark registration in Trichy is valid for 10 years from the date of filing, renewing from time to time.

Service mark:

Trademark-like service mark but here instead of product or goods, it identifies the source of service. For example, a company like Yahoo may brand some products with a trademark, but it uses a service mark on the Internet search service it provides. It is referred to as ‘SM’. A service mark is a mark that distinguishes the services of one owner / owner from another. Service marks represent the services rendered by the company. They are used in the service business where real goods under the mark are not traded. Companies providing services such as computer hardware and software assembly, restaurant and hotel services, courier and transportation, beauty and health care, advertising, publishing, are now in a position to protect their names and are also being targeted by others. The rules for service marks are basically the same as any other trademark registration.

Collective icon:

These trademarks are used by a group of companies and are also collectively protected by the group. Collective marks are usually used to inform the public about a special feature of a product for which a mass mark is used. The owner of such property may be an organization or a public body or a cooperative. Collective marks are also used to promote specific products that have specific characteristics for the manufacturer in a given area. Thus, a collective trademark may be used by more than one merchant, provided that the merchant belongs to that particular organization. The merchant associated with a particular collective mark has a definite obligation to adhere to certain standards set by its members. Thus, the purpose of the mass mark is to inform people about some of the features of the product for which the mass mark is used. An example of a collective symbol is the mark “CPA”, which is used to denote Society Cerf Certified Public Accountants.

Certification mark:

The certificate mark represents an indication that the goods / services certified by the owner of the sign in terms of origin, content, quality, accuracy or other characteristics. This is different from a standard trademark registration that separates goods / services from a company. In short, certification marks are used for standard definition. They assure customers that the product meets safety and other proposed standards. Illustrated icon is included on the product. The presence of a certification mark on a product indicates that the product has passed the specified standard tests. They assure customers that manufacturers have gone through an audit process to ensure the desired quality. For example, food products, cosmetics, electrical goods, etc. have such markings that specify the safety and quality of the product.

Shape marks:

According to the Indian Trademark Act, 1999, trademarks may include the shape of the goods, the trademark from their packaging. As long as it is possible to represent the shape graphically, Goods sold under such trademarks help to distinguish them from other manufacturers. The new Trade Marks Ordinance continues to allow registration of such marks. While the shape of the goods, the packaging has some special features that it can register For example, decorative lamps. In some cases, the shape (three-dimensional) shape of the product or packaging may be a trademark (for example, a specially designed bottle of perfume). Shape Mark has facilitated the promotion of products and has come as a trade mark. Any graphical representation that is able to make a difference in the products can be registered as a shape mark.


Trademark registration in Trichy gives the owner an exclusive right and distinguishes the product from similar products from other businesses. The trademark proves to be an intangible asset for the owner and protects the brand for a long time. The trademark gives the owner the sole right to use such words, logos and slogans. In markets like India it is crucial that a brand is safe and secure. Therefore, it is important to register a trademark in India not out of compulsion but out of necessity.